Eight Marketing Mistakes to Avoid in 2018 – Crainscleveland.com

Source: Crainscleveland.com


Evaluating Creative on your computer

54% of all emails are opened on a mobile device.  Today’s consumer digests media on multiple screens.

Hiring the Wrong Team

Your marketing team needs to be made up of analytical, agile, curious types who are passionate about your customer.

Marketing decides on the marketing materials

According to the American Marketing Association, 90% of marketing materials are not used by sales, and salespeople spend 30 hours a month searching for and creating their own marketing materials.

Changing your logo because your board is bored of it

Your customers, on the other hand, don’t stare at your logo or see your colors every day.

Not engaging Influencers

90% of consumers trust peer recommendations, while only 33% trust advertisements.

Not including video in your marketing plans

Adding a video to your website can increase the chance of a Google result by as much as 53 times.

Creating great content just for your website

Using social media as a publishing outlet is an effective way to do so.

Using customer research from last year

Consumer media habits are changing faster than ever.


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