Evaluating Creative on your computer
54% of all emails are opened on a mobile device. Today’s consumer digests media on multiple screens.
Hiring the Wrong Team
Your marketing team needs to be made up of analytical, agile, curious types who are passionate about your customer.
Marketing decides on the marketing materials
According to the American Marketing Association, 90% of marketing materials are not used by sales, and salespeople spend 30 hours a month searching for and creating their own marketing materials.
Changing your logo because your board is bored of it
Your customers, on the other hand, don’t stare at your logo or see your colors every day.
Not engaging Influencers
90% of consumers trust peer recommendations, while only 33% trust advertisements.
Not including video in your marketing plans
Adding a video to your website can increase the chance of a Google result by as much as 53 times.
Creating great content just for your website
Using social media as a publishing outlet is an effective way to do so.
Using customer research from last year
Consumer media habits are changing faster than ever.