Marketing Strategies from the World’s Top –



1) Live the brand

T-Mobile CEO John Legere, who soon started wearing the magenta-and-black                 uniform of store staff, and now has a whole closet dedicated to the brand’s                     bright pink apparel.

2) Find the right name

3) Get out of failing industries early

4) Virgin sold its music retail business in 2007.

5) Focus on customers

6) Use your personality

7) Scrutinize your product

8) Beat the big guy

“What the little one has to do is figure out what the big one either is structurally                unable to do because the rule book says you can’t, or they’re unwilling to do                    because they don’t have that entrepreneurial spirit,” Bill McDermott, CEO of SAP


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