Marketers: Here’s Your 2018 to-do List –

Marketers: Here’s your 2018 to-do list


To summarize:

  • Close the gap between what a brand promises and what it delivers.
  • Embrace diverse thinking in all its forms.
  • Work out your voice strategy.
  • Make sure people experience a brand in the same way on all devices.
  • Get your Amazon or Alibaba ad strategy right.
  • Sort out the fakes.
  • Think out of the content box.


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