Marketers: Here’s your 2018 to-do list
By Lucy Handley
- Close the gap between what a brand promises and what it delivers.
- Embrace diverse thinking in all its forms.
- Work out your voice strategy.
- Make sure people experience a brand in the same way on all devices.
- Get your Amazon or Alibaba ad strategy right.
- Sort out the fakes.
- Think out of the content box.