BigGobble.com

October 5, 2019

Entrepreneurship

Inside Bill’s Brain: Decoding Bill Gates

September 2, 2019September 2, 2019

Marketing

Thoughts on Experiential Marketing

August 11, 2019

Entrepreneurship

Idea Laundering – The Art of “Noticing” for Innovation

April 12, 2019

Innovation

Brand Identity Planning Model

March 27, 2019March 27, 2019

Marketing Basics

New Product Development (NPD) Process

March 21, 2019

Innovation

Great Innovation Needs Great Marketing – Excerpted Articles

March 15, 2019March 15, 2019

Entrepreneurship

Teamwork

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Marketing, Innovation, Entrepreneurship

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Larry Kim@larrykim·

13 Nov

🤔How tech is eating the brand world

Source: Interbrand

https://www.interbrand.com/wp-content/uploads/2019/10/Interbrand_Best_Global_Brands_2019.pdf

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Larry Kim@larrykim·

13 Nov

The World’s Most Profitable Companies in 2019
© @howmuch

Source: https://howmuch.net/articles/money-companies-make-per-day

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Scott Galloway@profgalloway·

4 Oct

Overvalued unicorns:
— Pinterest
— Snap
— Twitter
— Peloton
— Slack
— DoorDash
— Lime
— Palantir
— Uber
— Compass

Will lose 80% or disappear:
— Tesla
— WeWork
— Robinhood
— Lyft
— OYO

#nomercynomalice
https://www.profgalloway.com/mdma

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Big Gobble

3 months ago

This is a presentation I made as a guest speaker, at the ‘Activation Day’ event managed by HeadLion for Unilever Pakistan’s marketing team on November 5th, 2010. 9 years later, and with the penetration of the internet into our lives, ‘The Experience’ is more valid than ever.
I did some research and compiled some of my thoughts on the practice of Experiential Marketing, within the broader scope of Brand Activation. It may make sense to some, as it is published in a synoptic manner. Students of marketing may make more sense of it than others.

#BrandActivation #Engagement #EngagementMarketing #ExperientialMarketing #Involvement #Marketing #BelowTheLine #BTL #ATL …

Thoughts on Experiential Marketing – BigGobble.com

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4 months ago

FACE it till you make it.
Get up. Work Hard. Fail.
Stand Back Up.
Face it again.
Do it a little better.
Fail again.
Get back up.
Repeat. …

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Big Gobble

4 months ago

At times, Innovation is not about total and absolute disruption, but about tweaking and modification. Why do we need to re-invent the wheel to make a dent? Maybe because a revolution is far more romantic than an evolution. At times, observing, reviewing or “noticing” from within the existing setup or surrounding, through an existing product or service, presents more opportunities for innovation.

#IdeaLaundering #Innovation #Noticing #TheArtofNoticing #Newsweek #RobWalker #ProductDevelopment …

Idea Laundering – The Art of “Noticing” for Innovation – BigGobble.com

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Inside Bill’s Brain: Decoding Bill Gates

Thoughts on Experiential Marketing

FACE IT Till You Make It

Idea Laundering – The Art of “Noticing” for Innovation

Approaches to Innovation

Brand Identity Planning Model

Brand & Branding

New Product Development (NPD) Process

Great Innovation Needs Great Marketing – Excerpted Articles

Teamwork